Eu Yan Sang

Our client is a reputable medicinal retail business with over 40 stores in Singapore and an extensive distribution network of over 200 stores in Asia Pacific. With a long history, our client is focused on providing medicine and herbs of the finest quality to customers and is recognised as a leader in this industry.

CHALLENGES

To remain competitive, our client wanted to:

Improve the Retail Conversion of their stores,
Reduce lost sales due to lack of staffs at peak time and,
Measure the effectiveness of their marketing campaign.

To measure the effectiveness of marketing activities or change in operations, our client needed tools to measure the effectiveness through the number of walk-in customers.

SOLUTIONS

AVer's Video-Analytics-as-a-Service (“VAaaS”) was chosen and installed in our client's flagship store to provide real-time people counting.

Besides meeting their requirements, AVer offered other value-added features such as mobile app with real-time analytics summary, live view streaming and integration with their existing POS servers for real-time Retail Conversion.

BENEFITS WITH AVer’s VAaaS

The results were amazing. Within 1-month, our client could clearly:

Know the number of walk-ins
Calculate retail conversion
Track the effectiveness of campaigns
Identify off-peak and peak periods

VAaaS enabled them to track a 3-day promotion which was launched online. During this promotion, there was a 3x increase in footfall. Previously unattainable, they were able to quantify the results of their promotion and calculate their Return-of-Investments effectively.

Subsequently, marketing campaigns were measured with VAaaS, empowering our client to find the optimal time to launch campaigns successfully. This led to optimized budget allocation and every marketing dollar is now well spent.

SUMMARY

AVer's VAaaS has empowered our client with vital customer insights for wiser marketing and business decisions. Subsequently, this led to an increase in the value of every marketing dollar.